Hughes Media
13 Case Studies
A Hughes Media Case Study
American Air Conditioning & Heating, a leading HVAC company in southern California, faced challenges with its digital marketing and website effectiveness at the start of COVID in 2020. The CEO was dissatisfied with his current agency's lack of recommendations for a needed website redesign and saw no results from his existing SEO provider. He contacted vendor Hughes Media for help with website design and search engine optimization.
Hughes Media redesigned the website, improving its navigation, mobile user experience, and messaging using the StoryBrand method. They also implemented a new SEO strategy. The solution resulted in a 77% increase in year-over-year organic traffic and a significant increase in qualified leads through contact forms and phone calls, with the customer noting that callers specifically referenced finding them on Google.