Case Study: UNC Health improves online bookings and patient access with HUGE Inc.'s redesigned digital experience

UNC Health boosts online bookings 278% with HUGE Inc.

UNC Health faced the challenge of a website that was not meeting modern patient expectations and needed to fulfill its promise of providing accessible, compassionate care to everyone in North Carolina. They partnered with HUGE Inc. to address this digital experience challenge.

HUGE Inc. redesigned UNC Health's digital brand, creating a new AA-compliant design system and an information architecture focused on scaling the "Find a Doctor" taxonomy across the entire site. This solution led to a significant measurable impact, including a 278% increase in online bookings, a 16% increase in provider profile views, and a 6x increase in the rate of customers finding what they need.

UNC Health