Case Study: LPGA boosts fan engagement and athlete visibility with HUGE Inc.

LPGA boosts athlete visibility by 75% with HUGE Inc.

The LPGA, a major professional golf association, sought to elevate its digital presence to better showcase its athletes and engage fans in real-time. They partnered with HUGE Inc. to transform their digital experiences, which included their corporate website, microsites, and mobile apps, aiming to drive deeper fan engagement and create new monetization opportunities.

HUGE Inc. implemented a solution by modernizing the LPGA's tech stack with a headless architecture built on Sitecore, allowing for greater design flexibility. The revamped platform featured significantly more player statistics, personalized fan accounts, and AI-driven real-time video content. This resulted in a 65% increase in site performance, a 75% increase in athlete visibility, and the creation of over seven themed microsite templates for brand cohesion.

LPGA