Case Study: Big Green Egg achieves 60% revenue growth with HUGE Inc.'s composable commerce redesign

Big Green Egg boosts revenue 60% with HUGE Inc.

The customer, Big Green Egg, a luxury BBQ brand, faced challenges with its Magento-based website which was confusing for customers and led to ordering issues. Their vendor, HUGE Inc., helped them by replatforming to a composable commerce solution to create a better digital experience that could support customers throughout their entire lifecycle.

HUGE Inc. implemented a new digital destination featuring a "Build an Egg" guided product configurator to hand-hold customers and modular storytelling with recipes and guides. This solution delivered a 980% ROI, a 60% revenue growth, and a 23% boost in conversion rates for Big Green Egg.

Big Green Egg