Case Study: Settle lays the foundation for a happier home search with Hug London

Settle lays the foundation for a happier home search with Hug London, helping 4,000+ homebuyers find new homes

Settle, an East London estate agency founded by Michael and Mirko, sought to differentiate itself in a tired industry known for frustration and a lack of trust. They needed to build a relatable and trustworthy brand from the ground up, which included developing their initial name and messaging strategy. They engaged the branding agency Hug London for a comprehensive suite of services including brand naming, strategy, and visual identity design.

Hug London developed the Settle brand name and a visual identity that conveys a fresh, neighbourly, and positive approach. The solution included a friendly tone of voice and a logo that symbolizes the emotional journey of finding a home. Hug London delivered a full brand package, enabling Settle to quickly launch with a cohesive look across all platforms, from their website to social media. The founders reported that the agency's input was crucial to their business decisions and that they were able to launch faster than imagined.

Settle