Case Study: Maverick Projects captures its brand magic with Hug London

Maverick Projects launches 5 new websites with Hug London

The customer, Maverick Projects, repurposes forgotten urban spaces into unique event venues in South London. They faced the challenge of having multiple, stylistically inconsistent websites for their venues, which lacked a cohesive brand identity and failed to communicate their unique magic. The vendor, Hug London, was engaged for brand strategy, copywriting, and website design.

Hug London developed a new brand strategy focused on the core ideas of forgotten spaces, unbeatable experiences, and creativity first. They built a unified brand framework and created five new, search-optimized websites that celebrated each venue's individuality while clearly identifying them as part of the Maverick Projects brand. The result was a successful website redesign that effectively captured the company's unique magic, as praised directly by the client.

Maverick Projects