Case Study: Born Licensing boosts enquiries and brand exposure with Hug London

Born Licensing boosts new enquiries by 700% with Hug London

Born Licensing, an expert agency in entertainment character licensing, approached Hug London with the challenge of a website that was not effectively converting visitors into enquiries or building brand exposure. The core issues identified were a lack of quality messaging, visual professional appeal, and digital optimization on their existing site.

Hug London implemented a strategic solution that involved repositioning the brand and redesigning the website to highlight Born Licensing's impressive portfolio and industry connections. The results were significant, including a 143% increase in new site users and a 700% rise in new enquiries. Hug London also supported this with a targeted marketing campaign, including a whitepaper and paid advertising, which drove high levels of engagement and lead generation.

Born Licensing