Case Study: Miru achieves 123% higher conversion with Hue shoppable UGC

Miru boosts conversion 123% with Hue shoppable UGC

Miru, a luxury jewelry brand, wanted to better showcase the styling versatility and functional details of its products online to drive more sales. They partnered with vendor Hue to implement shoppable user-generated content (UGC) videos on their product pages and website to help inspire and educate customers.

Hue matched Miru with creators from its community to produce authentic videos demonstrating the jewelry in everyday use. The solution included integrating these shoppable videos with direct purchase capabilities into Miru's Shopify storefront. This strategy delivered a 123% higher conversion rate and a 7.3x return on investment for the brand, proving Hue's service was a significant revenue engine.

Miru