Case Study: Laura Geller achieves a 5.3% conversion lift with Hue

Laura Geller boosts conversion 5.3% with Hue

The customer, Laura Geller Beauty, a brand specializing in makeup for mature skin, faced a challenge with customer engagement on its product pages. They partnered with the vendor Hue to replace their existing Virtual Try-On app and a shade matching quiz with Hue's technology.

Hue implemented its Shoppable Video module and quiz to help customers find their shade. This solution resulted in a 5.3% increase in conversion rate and a 2.6% increase in revenue per visitor, significantly outperforming the previous tools. The vendor Hue also helped source a large library of user-generated content to support this successful implementation.

Laura Geller