Case Study: Foot Locker achieves 6% conversion lift with Hue shoppable video

Foot Locker boosts conversion by 6% with Hue's shoppable video

Foot Locker, a leading athletic footwear retailer, aimed to extend the expertise of its in-store associates to its online shoppers to build product confidence and drive sales. The challenge was to replicate the high-quality, in-store experience on product detail pages, specifically for footwear, and to improve key performance indicators like conversion rate without requiring significant technical development. To address this, they partnered with the vendor Hue.

Hue implemented its Shoppable Video experience on Foot Locker's desktop site, featuring Employee-Generated Content (EGC) from store associates. The solution automated the process of ingesting and optimizing video content for maximum engagement and conversion. The results from the A/B test were significant: a 6% lift in conversion rate, a 21.2% engagement rate, and a 5% increase in demand per visitor. The success led Foot Locker to roll out Hue's solution to 100% of desktop traffic and later expand it to mobile.

Foot Locker