Case Study: Crown Affair achieves 72% conversion lift with Hue shoppable UGC videos

Crown Affair boosts conversion 72% with Hue

Crown Affair, a premium hair care brand, faced the challenge of sourcing aspirational yet approachable user-generated video content that aligned with their high-end branding. Their goal was to increase customer engagement, conversion, and social proof. They partnered with the vendor Hue to utilize its UGC Community and shoppable video service.

Hue implemented a solution that included sourcing 27 UGC videos representing diverse hair types and customizing the player's fonts and colors to match Crown Affair's brand identity. This solution delivered significant results for the brand, including a 72% increase in conversion rate and a 63% increase in add-to-cart rate, as measured by Hue.

Crown Affair