Case Study: Ceremonia increases conversion by 64% with Hue shoppable UGC

Ceremonia boosts conversion by 64% with Hue shoppable UGC

Ceremonia, a clean hair care brand, faced the challenge of sourcing user-generated content (UGC) that represented the variety of hair types within its customer base. This process was traditionally time-consuming and costly to execute through photoshoots. The brand partnered with vendor Hue to find UGC creators who reflected its diverse audience.

Hue managed the end-to-end content collection, delivering 54 UGC videos from creators representing all hair types, with 44% from LatinX creators. This solution included shoppable videos with smart filters for shoppers. The results for Ceremonia were significant, including a 64% increase in conversion rate, a 148% increase in total revenue, and a 37% increase in user time on site.

Ceremonia