Case Study: Bluemercury achieves 93% conversion lift with Hue's Shoppable UGC Syndication

Bluemercury boosts conversion by 93% with Hue

Bluemercury sought to enhance the shopper experience by integrating authentic user-generated content (UGC) into their digital channels. The challenge was to get visual content, which 88% of consumers seek before buying, in front of customers whether they were shopping on Bluemercury's direct-to-consumer (DTC) site or retail platforms. They partnered with the vendor Hue to boost product discovery and build confidence at the point of purchase.

Hue implemented its Shoppable UGC syndication solution for Bluemercury. This involved sourcing user-generated video reviews and syndicating them across retail and DTC product pages. The results were significant, including a 93% lift in conversion rate, an average of six videos watched per session, and a 12% engagement rate on the modules, demonstrating the powerful impact of Hue's service.

Bluemercury