Case Study: Andie Swim achieves a 5% revenue lift with Hue's Shoppable Video module

Andie Swim lifts revenue 5% with Hue Shoppable Video

Andie Swim partnered with Hue to optimize its product detail pages during its high-traffic summer season without risking performance. The brand aimed to enhance the shopping experience with authentic content for its target demographic of women aged 35-50, having previously tested other content forms like model videos and static UGC.

Hue implemented its Shoppable Video module on Andie Swim's product pages. An A/B test on three popular products resulted in a 5% lift in revenue, a 4% increase in conversion rate, and 4% more transactions. Based on the successful results from Hue, Andie Swim gained the confidence to make the video module even more prominent on its site.

Andie Swim