Case Study: Toyota unifies teams and sustains performance with HudsonLake

Toyota retains 60%+ of impacted employees with HudsonLake

HudsonLake partnered with Toyota to support a major headquarters relocation that involved moving its North American sales, manufacturing, and financial services operations to a new Texas campus. The challenge was more than a physical move; it required unifying disparate teams around a shared "One Toyota" culture and way of working while maintaining business continuity and engaging employees through the significant change.

HudsonLake implemented a comprehensive change, culture, and employee engagement initiative. Their approach included supporting leadership communications, designing collaborative workshops, and aligning teams around shared goals. This strategy resulted in exceptional outcomes, including a 60%+ employee retention rate, engagement rates of over 80%, and no business disruption. The successful project marked the start of a decade-long partnership between HudsonLake and Toyota.

Toyota