Case Study: Halperin Park builds a shared community identity with HudsonLake branding

Halperin Park brands a civic destination with HudsonLake’s $23 million-backed identity

Halperin Park, a project designed to bridge historically underserved communities, faced the challenge of building awareness and excitement for a new public space that was still under construction. Their goal was to position the park not just as a place, but as a symbol of connection and opportunity. HudsonLake was engaged to develop a brand identity and visual communications system to meet this challenge.

HudsonLake created a vibrant and inclusive brand identity centered on connection and energy. They implemented a flexible visual system for construction fencing, event materials, signage, and digital communications, giving the park a visible community presence long before its opening. This approach by HudsonLake successfully transformed the construction site into a recognizable civic destination, building anticipation and community pride. The brand continues to support the park's programming and has firmly positioned it as an investment in connection and economic opportunity for the surrounding communities.

Halperin Park