Case Study: Luxury Automotive Maker achieves 98% class fill rates with Hudson RPO

Luxury Automotive Maker boosts class fill rate to 98% with Hudson RPO

A luxury automotive maker faced an industry-wide shortage of qualified auto mechanics and low enrollment in its service technician education program. To address this challenge, they partnered with Hudson RPO for employer branding and recruitment marketing expertise to fuel talent across its network of over 300 US dealerships.

Hudson RPO developed a fresh public website and ran creative advertising campaigns on platforms like Google and Facebook to broaden the applicant pool. This solution drove enrollment, boosting the class fill rate from 60% to 98% within 18 months and attracting 10,000 monthly visitors to the client's site. Hudson RPO also expanded the project by building an engaging employer brand and launching a private job board to match graduates with dealers.