Case Study: a global pharmaceutical company builds a new employer brand in 90 days with Hudson RPO

Global Pharmaceutical Company builds a new employer brand in 90 days with Hudson RPO

A global pharmaceutical company lacked a defined employer brand and a clear employee value proposition (EVP), which hindered its ability to attract talent. To address this challenge, the company engaged Hudson RPO to develop a strong EVP and associated creative collateral.

Working within a 90-day timeframe, Hudson RPO developed a new employer brand strategy and EVP message. This was brought to life through a range of creative deliverables, including a digital recruitment manual, a candidate brochure, refreshed job ad templates, video content, and updates to the careers site and LinkedIn page. Hudson RPO successfully launched the complete employer brand for the client.

Global Pharmaceutical Company