Case Study: BASF achieves 100 annual engineering hires with Hudson RPO

BASF fills 58 engineering roles in 10 months with Hudson RPO

BASF Asia Pacific faced a challenge in hiring 100 engineers annually for its new Engineering & Maintenance department in Shanghai. Multiple third-party recruitment agencies were competing for the same talent pool, which led to inconsistent messaging and a negative impact on BASF's employer brand. The company engaged Hudson RPO's engineering recruitment services to gain better market visibility and a clearer talent attraction framework.

Hudson RPO deployed a dedicated recruiter team to manage the entire hiring process. They reduced the number of third-party agencies from eight to four and launched a talent mapping initiative to provide market intelligence. As a result, Hudson RPO filled 58 niche vacancies in the first 10 months, built a talent pool of over 1,400 screened candidates, and increased direct and referral hires to a combined 81%.

BASF