Case Study: The Dinex Group boosts Jōji Box takeout and delivery sales with Hudson Creative

The Dinex Group grows monthly revenue 71.75% with Hudson Creative

The Dinex Group, a restaurant company, faced a challenge in promoting its new high-end takeout and delivery concept, Jōji Box, to the Midtown office lunch crowd. They partnered with the vendor Hudson Creative for digital marketing services to better communicate the offering's value and drive sales.

Hudson Creative developed a new brand message and market position, creating social media content and website updates to present Jōji Box as a Michelin Star, chef-driven brand. They also ran digital ad campaigns to drive orders. This strategy resulted in a 71.75% increase in average monthly revenue, a 160.93% increase in organic website visitors, and a 500% growth in Instagram followers.

The Dinex Group