Case Study: PepsiCo boosts SEO performance for black-owned restaurants with Hudson Creative's SEO Accelerator Program

PepsiCo boosts Google Search impressions 58.7% with Hudson Creative

The customer PepsiCo approached Hudson Creative to build an SEO Accelerator program. The challenge was to support participating black-owned restaurants on the Pepsi Dig In platform by improving their visibility in Google Search results.

Hudson Creative implemented an 8-week SEO program for over 50 restaurants, which included keyword research, website updates, and online listing development. The results were significant, with the program achieving an average 58.70% increase in SEO performance and a total of 7 million additional search engine impressions gained in a year. For one example restaurant, impressions increased by over 114%.

PepsiCo