Case Study: Brazilian Women’s National Soccer Team achieves tactical growth and Olympic success with Hudl

Brazilian Women’s National Soccer Team - Customer Case Study

The Brazilian Women’s National Soccer Team faced the need for advanced, actionable video analysis and tactical reporting to build winning game plans and keep players engaged. Ricardo Sales, the team’s performance analyst since 2013, used Hudl tools—including Sportscode—to capture video, generate quantitative and qualitative reports, and deliver clear audiovisual aids for both group meetings and individual review.

Using Hudl’s Sportscode workflows, Sales and the coaching staff processed video and stats daily, packaged critical teaching moments into simple, decisive materials, and made footage and analytics available to athletes at any time. Hudl-enabled analysis helped the team refine tactics and player roles, contributing to measurable impact such as reaching the bronze medal game at the Rio Olympics and noticeably improving players’ tactical understanding and engagement.