Case Study: Bailey Company modernizes its brand identity with Huckleberry Branding

Bailey Company modernizes brand identity with Huckleberry Branding since 1949

The customer, Bailey Company, a provider of material handling and intralogistics solutions, faced a challenge with inconsistent branding across its markets due to multiple logo variations. This created brand confusion and risked its reputation for quality service. To modernize its identity and reflect a new focus on innovation, it engaged the vendor Huckleberry Branding for a rebranding service.

Huckleberry Branding developed a contemporary and cohesive brand system for Bailey Company. The solution included new primary and secondary logos, an updated color palette and typography, a full brand style guide, and a comprehensive suite of assets. These deliverables spanned print collateral, digital ads, social graphics, environmental signage, and vehicle wraps, successfully unifying the brand's presence and increasing its professional visibility.

Bailey Company