Case Study: Direct Expedite achieves instant quoting and automated load entry with Hubtek

Direct Expedite - Customer Case Study

Direct Expedite, an expedited freight company, sought to challenge the status quo and become a market leader by being the first to offer instant online rate quotes with guaranteed capacity and a booking system with no manual data entry. The primary challenge was overcoming the limitations of their internal systems to automate these complex processes. To accomplish this, they partnered with the vendor Hubtek to implement an Intelligent Process Automation solution, which includes a virtual assistant named TABi Dexibot.

Hubtek's solution utilized AI, machine learning, and OCR to create bots that automatically read, understand, and process emails and documents from shippers. This technology enabled instant quote generation and automated, error-free data entry into Direct Expedite's TMS system. The results for Direct Expedite were significant: an 80% faster response time to customers, an 80% faster data entry rate with 100% accuracy, and a 30% increase in business acquisition. Hubtek's implementation provided Direct Expedite with a substantial competitive advantage through dramatic efficiency gains.

Direct Expedite

Dale Prax

President & Chief Executive Officer