Case Study: Lumia Agency accelerates growth and boosts profitability with Hubstaff

How a Marketing Agency Uses Hubstaff to Identify Bottlenecks and Accelerate Growth

Lumia Marketing is a full-service digital agency founded in June 2014 by experienced entrepreneurs Alen Malkoc, Lou Morales, and Amer Grozdanic. Despite rapid early success that led to acquisition by Digerati just 15 months after launch, Lumia faced growing pains: long hours, occasionally unprofitable projects, and the need to manage distributed teams across time zones while avoiding constant headcount increases.

To address this, Lumia integrated Hubstaff into its workflow to track time, spot bottlenecks, and assess team capacity across countries. Hubstaff’s unobtrusive, easy-to-adopt tracking helped Lumia optimize resourcing, improve profitability, and avoid unnecessary hires; the agency now operates more efficiently (17 staff under Digerati), pursues larger clients like Argo Tea, and continues scaling its pipeline and growth.

Lumia Agency

Louis Morales

COO