Case Study: Xtandit doubles leads and boosts web traffic with HubSpot

Xtandit Creates a Blueprint for Inbound Success with HubSpot

Xtandit, a Benelux‑based printing and document‑services company and the largest Xerox partner in Europe, needed a new marketing approach to sustain growth. Although it had begun using inbound tactics, the team relied on multiple disconnected tools (MailChimp, TweetDeck, SurveyMonkey, Google Analytics) that made reporting difficult and didn’t integrate well with Salesforce, so marketing lacked clear analytics, lead visibility and alignment with sales.

Xtandit implemented the HubSpot Marketing Platform and Content Optimization System, consolidated content, landing pages, forms and automated workflows, added a content marketer, and established lead‑scoring and MQL/Sales handoff processes. The result: leads doubled, website traffic rose 59%, organic traffic grew 44%, sales received higher‑quality leads and the company turned its site into a consistent lead‑generation engine.

Xtandit

Eva van der Meer

Marketing And Communications Manager