Case Study: WorksHub reduces candidate acquisition costs by 24% and cuts time-to-hire by 30% with HubSpot

WorksHub Reduces Hiring Costs by 24% With HubSpot

WorksHub is an online marketplace that connects specialist software engineers with leading tech companies. Founded in 2014 as a self-funded startup, the company relied on talent managers to manually find and nurture leads and lacked visibility into candidate behavior, making it hard to scale efficiently as demand grew.

WorksHub implemented the HubSpot Growth Stack (Marketing Hub, CRM and Sales Hub), building 400+ automated Workflows, deal pipelines and analytics to personalize outreach and track candidate journeys. The automation and insights let talent managers handle 4x more leads, cut time-to-hire by 30%, reduce candidate acquisition costs by 24% and spend 10x less time on social media, driving a large productivity gain.

WorksHub

Bogdan Manea

Marketing Manager