Case Study: WorkFlowWise doubles website traffic and new leads in 11 months with HubSpot

WorkFlowWise Boosts Leads by 2X in 11 Months With HubSpot

WorkFlowWise, a Netherlands-based workflow software company founded in 1997, wanted to scale internationally and move to cloud-based offerings but was held back by legacy marketing software (Exact Synergy) that lacked automation, cloud access and actionable analytics—making it hard to adopt an inbound strategy and connect marketing with sales.

By adopting HubSpot (Marketing Hub, then Sales Hub and CRM), revamping its website, adding landing pages, CTAs, lead flows and a content strategy guided by HubSpot analytics, WorkFlowWise doubled both website traffic and new leads in 11 months, sped up its sales process threefold, improved conversion rates at every stage and began winning international customers.

WorkFlowWise

Rolf Tjalsma

Marketing Coordinator