Case Study: Winnie achieves a 32% increase in active suppliers and 5× higher conversions with HubSpot

Winnie - Customer Case Study

Winnie is a childcare marketplace that helps parents find and compare nearby daycares, preschools and caregivers, but after building strong parent-side engagement the company struggled to attract and activate enough providers to meet demand. Their previous email tool required heavy design and engineering support, slowing iteration and limiting the team’s ability to nurture the supplier side, so Winnie sought a single platform to centralize sales, marketing and support.

By adopting HubSpot Marketing Hub Professional and its CRM and analytics, Winnie's team could rapidly test personalized emails, lifecycle triggers and automated workflows without engineering help. The improved email program drove a 32% increase in active suppliers in the first month, a 5x lift in conversions and reactivation click-through rates rising from 22% to 48%, while centralizing data and accelerating ongoing growth efforts.

Winnie

Anne K. Halsall

Co-founder & CPO