Case Study: Wingtra achieves 40% more leads and 20% website traffic growth with HubSpot Marketing Hub Professional

Wingtra uses Marketing Hub Professional to Scale its Content Marketing

Wingtra makes professional surveying drones (the WingtraOne) and needed to educate a traditional surveying market about why drone data collection is faster and more accurate than legacy tools. Their marketing team also struggled to measure content performance because activities were scattered across tools like Mailchimp and Zendesk, so they upgraded from HubSpot Starter to Marketing Hub Professional to scale content and improve conversions.

By consolidating content, lists, forms, emails, landing pages, and automation in HubSpot’s CRM, Wingtra could segment audiences, send targeted nurture content, and rapidly test what resonated. In four months they saw ~20% more website traffic and a 40% increase in leads while gaining clearer analytics to optimize future campaigns.

Wingtra

Justina Kostinaité

Head of Marketing