Case Study: The Whole Brain Group achieves 6X more retainer client revenue with HubSpot

Whole Brain Group Partners with HubSpot to Drive 6X More Retainer Client Revenues

The Whole Brain Group, an Ann Arbor–based full-service marketing firm, faced inconsistent, project-based revenue and struggled to prove ROI while juggling multiple disconnected systems. CEO Marisa Smith set out to find an all-in-one solution to stabilize income, grow retainer clients, and tie marketing and sales activities together with clear metrics.

Partnering with HubSpot and adopting inbound methodology and its integrated tools — plus HubSpot’s partner guidance — streamlined operations, improved targeting and sales/marketing alignment, and freed the team to focus on strategy and content. The results: retainer client revenue grew 6X, overall revenue rose 60%, web traffic tripled (~300%), roughly 60% of work is now pre-sold, and clients saw major lifts as well (e.g., Deque: +200% leads; Total Security: +125% revenue).

The Whole Brain Group

Marisa Smith

CEO and Head Brainiac, The Whole Brain Group