Case Study: Whitby School achieves 58% increase in organic traffic and 54% more organic leads with HubSpot

Whitby School Increases Organic Website Traffic by 58% using HubSpot

The Whitby School, a private Pre‑K–8 independent school in Greenwich, CT, faced the challenge of standing out in a competitive local market and attracting right‑fit families with a small marketing and admissions team. Their previous stack of fragmented tools (email, analytics, separate CMS) made it hard to understand first‑touch points or tie campaign data together, limiting their ability to plan targeted outreach and measure impact.

Whitby partnered with HubSpot and agency Media Junction to redesign their site, build personas, and adopt an inbound content strategy—regular blogging, keyword optimization, strategic CTAs, smart content and unified reporting/CRM. Within a year they saw organic traffic rise 58%, organic leads up 54%, 73% more new contacts year‑over‑year, a blog post with 5,000 views, and a 25.7% view‑to‑submission rate on a top gated offer—while gaining better data, higher‑converting organic leads, and tighter marketing‑admissions alignment.

Whitby

Sarah Mead

Director of Marketing & Communications