Case Study: WeDo Technologies achieves a 6.3X increase in customer conversion rate from email marketing with HubSpot

WeDo Technologies Sees a 6.3X Increase in Customer Conversion Rate From Email Marketing With an Inbound Marketing Strategy

WeDo Technologies, a Portugal-based leader in Enterprise Business Assurance serving telecoms, retail, energy and finance, relied heavily on email marketing but lacked the tools to measure impact, improve search rankings, or convert website visitors into leads. Their site wasn’t ranking for key terms and offered no clear conversion paths, leaving marketing unable to demonstrate ROI or tailor campaigns effectively.

By adopting HubSpot’s inbound marketing platform they built discoverable content, conversion journeys and targeted, automated email workflows with A/B testing and analytics. The result: a 93% increase in new contacts, a 54% rise in website traffic from email and a 6.3× increase in customer conversion rate from email within 12 months, along with clearer visibility into the full conversion process and better personalization.

WeDo Technologies

Sandra Almeida

Inbound Marketing Manager