Case Study: Webs builds predictable, repeatable revenue and gains 125 leads per month with HubSpot

Webs Builds a Repeatable Business with HubSpot

Webs is an Eindhoven‑based marketing and sales agency founded in 2001 that pivoted from building websites to helping B2B manufacturing clients attract and convert leads. Facing long sales cycles and clients that weren’t sharing their expertise online, Webs adopted the inbound methodology and joined the HubSpot Partner Program in 2014 to find a strategic, supported platform instead of point solutions.

Using HubSpot’s growth stack (Marketing, CRM, Sales), Webs defined buyer personas, created content (its blog now drives 60% of leads), and built workflows and separate CRM pipelines for consultants and new business. The results: a 50% increase to 125 leads per month, 25 customers on HubSpot, 95% of clients on retainer (up from 10%), Platinum Partner status, a predictable revenue stream, and client wins such as Veco moving from 2–3 qualified leads to 30 SQLs/month (20% of revenue from inbound).

Webs

Camiel Freriks

Founder and Strategy Director