Case Study: Vocio doubles targeted website traffic and achieves 3X ROI with HubSpot

Vocio Increases Targeted Traffic and Leads to Website Using HubSpot

Vocio, a telecom expense management software company founded in 2001 by Noel Huelsenbeck, helps enterprises select and manage voice, data, Internet and wireless services. Facing dwindling returns from traditional outbound tactics like cold calling and direct mail—prospects increasingly screened calls and mail—Vocio needed a more efficient, scalable way to reach and engage its target market.

By adopting HubSpot’s inbound tools—SEO, marketing automation, CMS, analytics, blogging and lead-generation workflows—Vocio shifted to targeted online marketing that drove more qualified visitors. The change doubled website traffic in two months and delivered a 3X ROI on HubSpot, increasing leads and providing clearer, measurable results.

Vocio

Noel Huelsenbeck

President & Founder