Case Study: Visit Costa del Sol doubles visitors and boosts leads 50% with HubSpot

Visit Costa del Sol Attracts 2X More Visitors With HubSpot

Visit Costa del Sol, the region’s tourism board founded in 1976, faced a shifting market: potential visitors were researching holidays online, but the board relied on traditional marketing and needed to turn its website into a lead‑generating channel. In 2016 it adopted an inbound content strategy and moved to HubSpot after finding previous tools difficult to use.

Using HubSpot CMS, SEO, blog, landing pages, CTAs, forms and automated email nurturing, Visit Costa del Sol built targeted content and analytics-driven campaigns. Within months traffic rose 20%, qualified leads grew 50%, page views increased 200%, and annual visitors to the region doubled (from ~250,000 to ~495,000), projected to generate €72.7m in economic impact.

Visit Costa del Sol

Manolo Lara

Director Of Digital Marketing