Case Study: VisionWeb achieves 49% more leads and 200% organic traffic growth with HubSpot

VisionWeb - Customer Case Study

VisionWeb, a technology pioneer serving the eyecare industry, faced inefficient, disjointed marketing: manual lead handling, poor SEO because their blog wasn’t on a proper subdomain, and no unified analytics or automation. The team spent excessive time and money producing content without seeing search visibility or measurable impact, limiting lead generation and brand discovery.

By adopting an inbound strategy and HubSpot, VisionWeb centralized content, SEO, automation and analytics—moving from one weekly blog post to about five a week across two blogs, using keyword and Page Performance tools, smart lists, A/B testing and smart CTAs. The result: 200% year-over-year organic traffic growth, a 49% increase in leads, an 83% drop in email unsubscribes, and first-page ranking for 113 targeted keywords.

VisionWeb

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VisionWeb