Case Study: Virtual Forge achieves 2X leads in 6 months with HubSpot

Virtual Forge - Customer Case Study

Virtual Forge, a German provider of security, compliance and quality solutions for SAP systems, was preparing to expand into new regions but faced shrinking outbound performance, unintegrated marketing tools that prevented lead nurturing, and a reduced marketing team — all while needing strict EU data‑privacy compliance. The company needed an integrated platform that would let it generate, segment and nurture leads more efficiently.

Virtual Forge adopted the HubSpot Marketing Platform to centralize email, blog/CMS, landing pages, forms, smart CTAs, workflows, lead scoring and CRM, plus reporting to measure ROI. Within six months leads and newsletter subscribers doubled, organic traffic rose ~25%, event attendance more than doubled, marketing spend for landing pages fell, and HubSpot paid for itself in about four months while improving sales‑and‑marketing alignment.

Virtual Forge

Jannis Blume

Content Marketing Manager