Case Study: VirtaMed achieves streamlined lead nurturing and a 39% increase in website traffic with HubSpot

VirtaMed Streamlines Its Lead Nurturing with HubSpot

VirtaMed, a Swiss maker of high‑fidelity surgical simulators used by hospitals, teaching institutions and medical device companies, needed a better way to nurture leads as it scaled. The company was juggling multiple point solutions that didn’t sync with its CRM, forcing manual Excel processes, making personalization difficult and leaving sales and marketing misaligned—especially after collecting large volumes of mixed‑quality leads at conferences.

VirtaMed implemented the HubSpot Growth Stack (Marketing Hub, CRM and Sales Hub) to centralize lead intelligence, automate personalized nurture campaigns and give both teams a single source of truth. The plug‑and‑play setup and analytics improved targeting and collaboration, driving a 39% increase in website traffic, an 18% rise in organic traffic and higher email engagement while speeding prospects through the funnel.

VirtaMed

Ronald Suhner

Marketing Manager