Case Study: Vinomofo (Australia’s online wine retailer) achieves 120x return on investment and 21% sales conversion lift with HubSpot

Vinomofo Sees 120x Return On Investment with HubSpot and MessageMedia

Vinomofo, one of Australia’s largest online wine retailers, faced fragmented customer data and a tangle of disconnected tools that left them without a single source of truth or visibility into what communications customers were receiving. This made personalised marketing and consistent customer service difficult, limiting their ability to tailor offers based on tastes and purchase history.

By consolidating data in HubSpot and integrating MessageMedia for SMS, Vinomofo built an omnichannel platform with centralized CRM, automated workflows, live chat and personalised email and SMS at scale. The result: a 120x return on investment, a 21% uplift in sales conversion and a 50% improvement in customer re‑engagement, with plans to expand the solution further.

Vinomofo

Jobeth Harvey

Email Marketing Manager