Case Study: ViFX halves its sales cycle and boosts site traffic with HubSpot

ViFX Uses HubSpot to Power Sales Team and Halve Its Sales Cycle

ViFX is an Australia & New Zealand–based mid-market consultancy (25–200 employees) specializing in cloud infrastructure, virtualization, storage and end‑user computing. Although they were using inbound marketing to nurture prospects, they lacked the right tools to qualify leads, accelerate the sales process and raise their market profile.

By adopting HubSpot to power the sales team, ViFX improved lead development, cut their sales cycle in half and boosted visibility — achieving a 76% year‑over‑year increase in site traffic and an 80% rise in event attendance.

ViFX