Case Study: Vico Software doubles Google search referrals with HubSpot inbound marketing

Vico Software Doubles Google Search Referrals With HubSpot Inbound Marketing Software

Vico Software is a Boston-area startup that provides construction project-management software. Facing competition from much larger, better-funded incumbents and a softening economy, Vico’s marketing VP needed a cost-effective way to generate leads and track performance, so the company sought an inbound, content-driven approach supported by a system to optimize search and manage incoming leads.

Vico implemented HubSpot for landing pages, lead management, SEO and keyword tools, and integrated HubSpot with Salesforce for closed-loop analytics. With an aggressive content program and HubSpot’s tracking, Vico saw an 80% increase in website traffic, Google search referrals more than doubled to over 1,200/month, accumulated 4,426 inbound links from 399+ domains, and achieved page-one rankings for key terms like “virtual construction software,” “bim estimating,” and “5d estimating.”

Vico Software