Case Study: Vanderbloemen Search Group achieves a 4x increase in organic traffic and a 5x increase in leads with HubSpot

Vanderbloemen Search Group Quadruples Organic Traffic and Quintuples Leads Using HubSpot

Vanderbloemen Search Group is a leading executive search firm that needed to grow beyond word-of-mouth with a small, eight-person marketing team. Their marketing used disparate tools, suffered low search rankings and organic traffic, and lacked clear analytics or a seamless way to pass leads into Salesforce, so they sought a platform that could measure traffic and conversions and integrate with their CRM.

They implemented HubSpot for SEO, analytics, blogging, CTAs, landing pages, workflows and native Salesforce integration, and ran a content-driven blog contest to scale content production. The results: an 81% increase in overall web traffic, a 4.7x jump in organic traffic, a 5.6x increase in leads from organic search, and a 20x increase in traffic from email campaigns—allowing one marketer to manage tasks that previously required multiple people.

Vanderbloemen Search Group

Holly Tate

Director of Business Development, Vanderbloemen Search Group