Case Study: EnergyCAP (utility bill management software company) achieves 6.5X increase in leads with HubSpot

Utility Bill Management Software Company EnergyCAP Uses HubSpot to Increase Leads 6.5X

EnergyCAP, a leading utility bill management software provider, produced strong thought‑leadership content but struggled to convert visitors into qualified leads. Their marketing stack—Pardot, MailChimp and Hootsuite—left content buried, made campaign measurement difficult, and couldn’t keep pace with the team’s creative output.

Switching to HubSpot’s all‑in‑one inbound marketing platform gave EnergyCAP unified tools, better reporting and a rich education ecosystem to scale content production and lead conversion. The result: leads increased 6.5×, website traffic rose 61%, and marketing offers produced grew 6.3×, with faster content creation and clearer campaign performance tracking.

EnergyCAP

Chris Heinz

VP of Marketing, EnergyCAP