Case Study: University of Southern California achieves 85% recruiting cost reduction and 2x enrollment with HubSpot

USC Reduces Recruiting Costs by 85% with Inbound Marketing Strategies and HubSpot Technology

The University of Southern California’s Price School of Public Policy, a leader in online graduate education, faced rising recruitment costs and a flood of paid-ad inquiries that produced too few qualified applicants. Reliant on outbound tactics, the school was wasting ad spend and recruiter time and needed a more targeted, scalable way to attract highly qualified students.

USC implemented HubSpot’s Content Optimization System and marketing automation to build inbound workflows, landing pages, CTAs, and content assets (white papers and eBooks) that nurtured prospects with personalized email sequences. The program cut recruiting costs by 85%, increased blog traffic 75%, achieved 40% conversion rates on top assets, and doubled enrollment within a year.

University of Southern California

Susan Gautsch

Director of Online Learning