Case Study: Unum achieves 3X organic traffic growth and 22,000 new contacts with HubSpot

Unum Ensures Its Own Success With HubSpot

Unum, a leading UK employee benefits provider, needed a smarter way to market after finding its outbound tactics and disconnected tools (WordPress blog, custom CMS, Silverpop) weren’t delivering. The digital team wanted to start and nurture conversations with employers and brokers but lacked integrated analytics and automation to measure and scale results.

Unum trialed and then adopted the HubSpot Marketing Platform, centralizing its site, landing pages, CTAs, forms, email, workflows and SEO tools while using HubSpot analytics to prove ROI. Over three years it built a 22,000‑contact list, tripled organic search traffic, doubled overall website traffic, now ranks in the top three for target keywords, and helped replicate the approach quickly for its sister company in the US.

Unum

Soeren Diel

Digital Marketing Manager