Case Study: United Supermarkets achieves unified digital marketing and increased customer engagement with HubSpot

United Supermarkets grows digital marketing presence with HubSpot

United Supermarkets, a Texas‑based grocery chain with over 90 stores, needed to bring digital marketing in‑house after relying on a third‑party for email campaigns. That approach limited agility and reporting, so the retailer formed a digital engagement team to better integrate email, social, advertising and web channels and improve customer engagement.

Using HubSpot, the team internalized email production, ran platform training, and built personalized landing pages, automated workflows, segmented audiences and targeted ads. The result: lower email costs, real‑time performance visibility, higher customer engagement through loyalty and e‑commerce nurture programs, and stronger audience targeting that supports ongoing growth.

United Supermarkets

Mary Myers

Manager of the Digital Engagement Team