Case Study: University of London Computer Centre (ULCC) quadruples sales-ready leads and doubles sales with HubSpot

ULCC Quadruples Its Leads and Doubles Sales With HubSpot

The University of London Computer Centre (ULCC) is an established IT services provider for the academic and not‑for‑profit sectors. Although ULCC had begun using inbound tactics, its marketing relied on multiple disconnected tools (email, blogging, social, landing pages) that made data sharing and campaign management inefficient and limited results.

After evaluating platforms, ULCC implemented HubSpot to centralise marketing, build personas, create targeted content and automate workflows and CRM. The move streamlined campaigns and sales alignment and drove strong growth: sales-ready leads quadrupled, blog traffic tripled, DART team sales doubled, a free course now converts 26% and produces ~60 leads/month, and the opportunity pipeline sits at £250K.

ULCC

Frank Steiner

Sales and Marketing Manager