Case Study: Ometria (eCommerce analytics startup) achieves 60% revenue growth and 558% more leads with HubSpot

UK Start Up Ometria Fast Tracks Growth with HubSpot

Ometria is a London‑based eCommerce analytics SaaS start‑up founded in 2013 that helps online retailers increase customer value and revenue. As an early‑stage company with limited time and budget but aggressive growth goals, Ometria needed a scalable, efficient marketing approach and partnered with HubSpot in late 2013 to implement inbound marketing.

Using HubSpot’s all‑in‑one platform—blogs, landing pages, email, segmentation, smart CTAs, progressive forms and analytics—Ometria built a content‑led inbound program and scaled it as the business matured. In the first year this approach drove a 368% increase in website traffic, a 558% increase in leads and a 60% rise in revenue, while providing a repeatable, data‑driven system for ongoing growth.

Ometria

Ed Gotham

Head of Demand Generation, Ometria