Case Study: Office Coffee Company achieves 40% year-on-year growth with HubSpot

UK Coffee Company Grows Business 40% Year on Year, with Help from HubSpot

The Office Coffee Company, founded in 2011 to supply ethically sourced, coffee-shop-quality drinks to UK businesses, began with a traditional outbound sales model but struggled to scale and build a consistent inbound presence. Facing a competitive market and limited marketing resources, the founders needed a professional website, better SEO, and a unified platform to generate and qualify leads more effectively.

They implemented HubSpot to centralize SEO, blogging, landing pages and CRM, moving to a 100% inbound strategy. Within eight months they reached #1 for “office coffee machines,” driving a 74% increase in website traffic and helping the business grow revenue more than 40% year on year; lead quality and conversion improved (70% of tasting attendees become customers), enabling client wins like Mulberry, Abbey Road Studios and Diesel and plans to expand staff and facilities.

Office Coffee Company

Richard Doherty

Managing Director